Relationship selling does not refer to the idea that:

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Relationship selling is based on the idea that salespeople are not simply trying to sell a product, but that they are seeking to build long-term relationships with their customers. Relationship selling involves working collaboratively with customers to understand their needs and find solutions that meet those needs. Salespeople who practice relationship selling are seen as partners and problem solvers, rather than adversaries who want to manipulate people into buying something they don't need. However, this approach does not suggest that salespeople are less knowledgeable about their products and services than their customers. In fact, knowledge and expertise are essential to providing effective solutions and building trust with customers.

Relationship Selling Does Not Refer to the Idea That