Eileen developed an extremely successful advertising and promotion campaign for a client in the United States. The client wanted to roll out the same campaign to markets worldwide, but Eileen cautioned against doing this, most likely because
A) differences in languages, customs, and culture might make the campaign meaningless and ineffective in some markets.
B) copyright and intellectual property concerns prevented her from wanting to share her good ideas outside of the U.S. market.
C) she had not applied for or received international certification that was required for working outside the United States.
D) she was unfamiliar with the code of ethics for advertising in other countries.
E) she did not have the budget for a global rollout.
Correct Answer:
Verified
Q106: Talk Right Cellular decides to sell the
Q107: In China, state control of media is
Q108: Jessica's firm has developed a crustless pizza
Q109: Brand names can present a challenge for
Q110: Why do governments implement tariffs?
Q112: What are Geert Hofstede's six cultural dimensions
Q113: China has three main languages, and many
Q114: Global marketers typically find distribution in developing
Q115: Petterson Bikes sells the same bikes globally,
Q116: When would a business use purchasing power
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents