In China, state control of media is high, so companies are challenged to find ways to get their message to customers. This demonstrates one of the difficulties in crafting a global ________ strategy.

Question

Quizplus · Accepted Answer

The difficulty mentioned is related to communicating with customers, which falls under the communication strategy. The other options such as product, cultural, distribution, and pricing may also present challenges in a global strategy, but they are not specifically referred to in this context.

In China, State Control of Media Is High, So Companies