The customer whom Jillian is calling on today has a(n)________ buying center culture. This means that the decision process will involve reaching agreement among all members of the buying center.

Question

Quizplus · Accepted Answer

Consensus buying center cultures involve reaching agreement among all members of the buying center before a decision is made. Autocratic cultures involve a single person or department making decisions without much input from others, while consultative cultures involved seeking input from others before a decision is made. Republican and democratic cultures are not typically used to describe buying center cultures.

The Customer Whom Jillian Is Calling on Today Has A(n)________