In a(n)________ situation, the buyer has purchased a similar product in the past but has decided to change some specifications.

Question

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In a modified rebuy situation, the buyer has purchased a similar product in the past but wants to change some specifications, such as the price, quality, features, or supplier. The buyer evaluates multiple options and may reexamine the decision criteria. This type of buying situation is considered more complex than a straight rebuy or a generic buy.

In A(n)________ Situation, the Buyer Has Purchased a Similar Product