The buying decision is likely to be most complex and take longest to complete in a(n)________ B2B buying situation.

Question

Quizplus · Accepted Answer

A new buy is the most complex and time-consuming buying decision in a B2B buying situation. It involves purchasing a product or service for the first time, and the decision-makers need to gather extensive information, evaluate different suppliers, and carefully weigh their options before making a purchase decision. This process can be time-consuming and involves a high level of risk due to the uncertainty involved. In contrast, modified rebuy, straight rebuy, adapted buy, and generic buy involve a lesser level of complexity and risk as they are based on previous buying experiences.

The Buying Decision Is Likely to Be Most Complex and Take