Calvin Hardware was in bad financial shape. It owed so much money that vendors put the store on a cash-only delivery basis. As a result, the store had a dwindling inventory of goods to sell. The owner directed the sales staff to tell any customer asking about an unavailable item that it was on backorder and would be in stock the following week. When customers returned a week later as instructed, the item would still be unavailable. The owner's policy created a(n)________ gap.
A)knowledge
B)empowerment
C)communication
D)standards
E)tangibility

Question

Quizplus · Accepted Answer

The owner's policy to direct the sales staff to provide false information to customers about the availability of products creates a communication gap. The customers are not receiving accurate information, and this can result in loss of trust and credibility for the store.

Calvin Hardware Was in Bad Financial Shape