Which of the following should NOT be used as short-run sales forecasting technique?
A) survey of buyer intentions
B) Delphi technique
C) jury of executive opinion
D) sales force composite

Question

Quizplus · Accepted Answer

The Delphi technique is not typically used for short-run sales forecasting. It is a method used for long-term forecasting and involves a panel of experts who anonymously provide their opinions on future events, which are then aggregated and shared with the group until a consensus is reached. Short-run forecasts, on the other hand, often rely on more immediate data and direct input methods such as surveys of buyer intentions, jury of executive opinion, and sales force composites.

Which of the Following Should NOT Be Used as Short-Run