Emily is a custom homebuilder and estimates that last year's sales were $1,500,000 and the sales growth rate for the past several years has been averaging 10 percent. On that basis, this year's sales should be $1,650,000. Which of the following forecasting techniques is Emily using?
A) survey of buyers intentions
B) sales force composite
C) trend analysis
D) Delphi technique

Question

Quizplus · Accepted Answer

Emily is using trend analysis, which involves looking at past sales data to identify a trend (in this case, a 10 percent annual growth rate) and then applying that trend to forecast future sales.

Emily Is a Custom Homebuilder and Estimates That Last Year's