Rather than relying completely on company executives, the qualitative forecasting technique seeks opinions from outside the firm, such as university researchers and scientists. What is this technique known as?
A) jury of executive opinion
B) exponential smoothing
C) Delphi technique
D) sales force composite

Question

Quizplus · Accepted Answer

The Delphi technique is a forecasting method that relies on a panel of experts, which can include university researchers and scientists outside the company, to provide their opinions on future events or outcomes. This method is used to reach a consensus among the experts through a series of questionnaires, with feedback provided between rounds.

Rather Than Relying Completely on Company Executives, the Qualitative Forecasting