What technique uses mail-in questionnaires, online feedback, telephone polls, and personal interviews with people representative of present and potential customers?
A) market tests
B) quantitative forecasting techniques
C) survey of buyer intentions
D) Deming model

Question

Quizplus · Accepted Answer

The technique that uses mail-in questionnaires, online feedback, telephone polls, and personal interviews with people representative of present and potential customers is known as a survey of buyer intentions. This method is used to gather direct feedback from consumers to predict future purchasing behaviors or preferences.

What Technique Uses Mail-In Questionnaires, Online Feedback, Telephone Polls, and Personal