When a prospect states to a salesperson that she already has a product that meets her needs and she is happy with her current brand, the prospect is expressing what is known as a buyer concern.

Question

Quizplus · Accepted Answer

This statement by the prospect is expressing a buyer concern, specifically related to product satisfaction and brand loyalty, indicating a potential objection to switching to a new product or brand.

When a Prospect States to a Salesperson That She Already