Web-Star makes Web conferencing software with features that integrate directly into users' back-end systems such as inventory, order processing, shipping, tracking, CRM, and tech support. Using this software, companies can hold internal meetings as well as give sales presentations that allow them to check inventory in real-time and place customer orders during the presentation. Quite often, Web-Star salespeople make sales presentations to prospects using the Web-Star product to show off its capabilities.
-A Web-Star salesperson is giving a sales presentation to a buying committee. What should the Web-Star salesperson most likely do in this situation?
A)Focus only on the technically knowledgeable members of the group.
B)State the adaptive selling objective for each group member.
C)Use technical specifics when speaking to silent members.
D)Utilize an elevator speech to develop rapport quickly.
E)Identify the primary decision makers in the group.

Question

Quizplus · Accepted Answer

Identifying the primary decision makers in the group is crucial for a salesperson, especially in a scenario involving a buying committee. This allows the salesperson to tailor the presentation to address the concerns and interests of those who have the final say in the purchasing decision, making the sales effort more efficient and targeted.

Web-Star Makes Web Conferencing Software with Features That Integrate Directly