
The Ferrante Company sells custom music mixes to retail stores for the purpose of creating a specific mood and increasing sales. Ferrante's major innovation is the ability to correlate sales activity, customer movement, and customer behavior to the songs playing in the background. Jeff Baliyut, a sales representative with Ferrante, is meeting with the merchandising director of a major retail chain that sells kitchen accessories and specialty foods.
-Which of the following is a confirmation question Jeff can ask the merchandising manager?
A) If I understand you,knowing only the song playing when the customer reaches the register doesn't take into account patterns of shopping,purchasing triggers,or waits in a checkout line?
B) Do you have point-of-purchase software that allows you to track time and amount of purchase?
C) How does your current music provider track the correlation between songs and purchases?
D) Would it help you to be able to track songs as customers browse and shop,as well as tracking mixes that lead to the actual purchase?
E) Does knowing the song playing at the moment the customer gets to the register give you the information you really need to create an effective mix?
Correct Answer:
Verified
Q23: Trish asks her customer,"Who do you buy
Q24: A(n)_ question most likely helps the salesperson
Q25: Which type of question is best for
Q26: Which of the following is a need-satisfaction
Q27: As a general rule,we can close more
Q29: Which of the following is an example
Q30: The dimensions of need discovery usually begin
Q31: Need-satisfaction questions are designed to focus on:
A)emotional
Q32: Which type of questions are most likely
Q33: The Ferrante Company sells custom music mixes
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