Lacey Abrams is the sales representative for the Brook Park Zoo. She sells events, such as wedding receptions, corporate dinners, and fundraisers that are held on zoo grounds. She has just finished negotiating all the details of Anne Mason's upcoming wedding reception and is preparing to close the sale.
-Anne is very interested in having her wedding at the zoo but seems to need help envisioning the process and benefits. What type of close should Lacey most likely use?
A)summary of benefits
B)trial
C)direct appeal
D)assumptive
E)special options

Question

Quizplus · Accepted Answer

A summary of benefits close is most appropriate in this scenario because it allows Lacey to reiterate the unique advantages and positive aspects of having the wedding reception at the zoo, helping Anne to envision the process and benefits more clearly. This method addresses Anne's need for help in visualizing the event by summarizing the key points that make the venue attractive for her wedding.

Lacey Abrams Is the Sales Representative for the Brook Park