The direct appeal works best if it occurs early in the sales presentation before a prospect shows clear interest in a product.

Question

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The direct appeal works best when a prospect has already shown interest in a product or service. It is used to close the sale and encourage the prospect to make a purchasing decision. If it is used too early in the sales presentation, it may come across as pushy or aggressive and turn the prospect off. Therefore, it is best used after building rapport and presenting the benefits of the product or service.

The Direct Appeal Works Best If It Occurs Early in the Sales