Braeden Innovations is a company that sells database systems and software integration packages to schools and universities. Po Komacho is a trade sales representative with Braeden Innovations. As a trade sales representative, she promotes the company and its products to software resellers and supports their sales representatives in selling Braeden's software to clients. A large part of her job involves attending industry trade shows and working at the Braeden Innovations booth at the exhibit hall of the trade show.
-Po does not sell directly to clients,but she is still responsible for keeping track of the interactions she has with resellers. Where should she keep track of these interactions?
A)in the notepad of her smartphone
B)in a spiral-bound notebook she keeps in her laptop bag
C)in a file on her laptop computer
D)in her company's computerized CRM system
E)in a monthly e-mail to her manager

Question

Quizplus · Accepted Answer

As a sales representative, it's important for Po to keep track of her interactions with resellers in a central location that is easily accessible to her and other members of her team. A company's computerized CRM (Customer Relationship Management) system is the most efficient and effective way to do this. It allows her to enter and retrieve information on her interactions with resellers from any location, as well as generate reports and track progress towards sales goals. This way, her team can work together to provide the best possible service to clients.

Braeden Innovations Is a Company That Sells Database Systems and Software