An effective and practical way to minimize communication-style bias is to:
A)choose customers based on their communication styles
B)write presentation materials that appeal to all communication styles
C)send trained communicators to talk to customers with unfamiliar styles
D)adapt your style to the way the customer communicates
E)focus more on the content of sales presentations than on message delivery

Question

Quizplus · Accepted Answer

Adapting your style to the way the customer communicates is an effective and practical way to minimize communication-style bias. This allows for better understanding and rapport building with the customer, leading to a more successful sales presentation. Choosing customers or sending trained communicators may not always be feasible or practical, while writing materials that appeal to all styles may not fully address the issue of bias. Focusing solely on the content may also miss the crucial aspect of connecting with the customer through effective communication.

An Effective and Practical Way to Minimize Communication-Style Bias Is