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Gwen Recognizes That One of Her Roles as a Company

Question 40

Multiple Choice

Gwen recognizes that one of her roles as a company sales rep is to be the firm's frontline emissary.As such,she strives to build strong relationships with customers and


A) use whatever means necessary to capture every possible sale.
B) focus on the short term.
C) take a long-term perspective.
D) disparage competitors' offerings.
E) shift organizational control from production to marketing.

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