Salespeople at Janie's Cookie Company want to draw the attention of their customers through blogs,Twitter,and LinkedIn,rather than using more traditional activities that require making a sales call.As the marketing manager,you understand this activity to be

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This activity is an example of inbound marketing, which involves creating content and engaging with potential customers through social media, blogs, and other digital channels. The goal is to attract customers to the company's website or social media profiles, rather than actively reaching out to them through cold calling or telemarketing.

Salespeople at Janie's Cookie Company Want to Draw the Attention