Professor Guillory is a seasoned professor. When students seek her out to advise them, she never turns them away because she believes that with all her years of experience, she can help them. The students, in turn, are confident in her and trust her advice. For these students, ________ is the most important of the five service quality dimensions.
A) assurance
B) reliability
C) tangibles
D) responsiveness
E) empathy

Question

Quizplus · Accepted Answer

Assurance is the most important dimension here because it involves the trust and confidence that students have in Professor Guillory's expertise and advice.

Professor Guillory Is a Seasoned Professor