Although firms such as restaurants have difficulty controlling service quality from day to day, they do have control over
A)how they communicate the services they promise.
B)the price of ingredients.
C)the attitudes of customers.
D)the way customers view them compared to competitors.
E)the knowledge gap consumers create.

Question

Quizplus · Accepted Answer

Restaurants can control how they communicate the services they promise through advertising, menus, and other marketing efforts. This can help manage customer expectations and shape perceptions of service quality. The other options are not within a restaurant's direct control.

Although Firms Such as Restaurants Have Difficulty Controlling Service Quality