Kathy has naturally curly hair and has often been disappointed with the haircuts she has received.When she moved to a new town,she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut.She chose to spend considerable effort finding a new hair stylist based on the __________ associated with her purchase decision.

Question

Quizplus · Accepted Answer

Kathy's effort in finding a new hairstylist is based on the performance risk associated with her purchase decision. This risk involves the potential that the haircut may not meet her expectations or needs, especially given her past disappointments and the specific challenges associated with styling curly hair.

Kathy Has Naturally Curly Hair and Has Often Been Disappointed