Julia is considering a career in marketing. She is concerned about the image of marketers as fast-talking, high-pressure people who care only about making a sale. When reading about the core aspects of marketing, Julia is relieved to see that in marketing
A) understanding consumer needs and wants is fundamental.
B) promotion is the most important consideration, followed by pricing decisions.
C) value creation is driven by corporate interests.
D) customers are not considered until the product is ready for sale.
E) distribution is controlled by customers.

Question

Quizplus · Accepted Answer

Understanding consumer needs and wants is fundamental to marketing, which focuses on creating value and building relationships with customers, rather than just making a sale.

Julia Is Considering a Career in Marketing