Marketers must determine the price of a product carefully on the basis of the potential buyer's beliefs about
A) its value.
B) the environment.
C) the cost to manufacture the product.
D) the economic outlook.
E) the product's new advertising campaign.

Question

Quizplus · Accepted Answer

The price of a product is often determined by the perceived value it holds for potential buyers, which influences their willingness to pay.

Marketers Must Determine the Price of a Product Carefully on the Basis