Four Winds Art Gallery, known for selling paintings, recently began offering appraisals of customers' art collections. Four Winds is
A) shifting its focus from offering just services to also offering goods.
B) implementing a market segmentation strategy.
C) capturing value through multiple pricing strategies.
D) expanding from offering just goods to also offering services.
E) increasing customer value through inflated appraisal evaluations.

Question

Quizplus · Accepted Answer

Four Winds Art Gallery is expanding its business model by adding a service (art appraisals) to its existing offering of goods (paintings).

Four Winds Art Gallery, Known for Selling Paintings, Recently Began