Which of the following represents a change in the technological environment of a marketing firm?
A) increased use of RFID systems to track products
B) increased use of cause-related marketing
C) increased use of value marketing techniques and promotions
D) increased need to engage in mass marketing over market segmentation
E) increased need to comply with environmental regulations

Question

Quizplus · Accepted Answer

The increased use of RFID systems to track products represents a change in the technological environment as it involves the adoption of new technology to improve product tracking and inventory management.

Which of the Following Represents a Change in the Technological