Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment?
A) They view the marketing environment as a controllable element.
B) They passively accept the marketing environment and do not try to change it.
C) They develop strategies to change the marketing environment.
D) They do not accept the marketing environment as it is.
E) They take aggressive actions to affect the marketing environment.

Question

Quizplus · Accepted Answer

Firms with a reactive approach tend to accept the marketing environment as it is and do not actively attempt to change or influence it.

Which of the Following Is Most Likely a Characteristic of Firms