Which of the following is most likely true about companies that take a proactive stance toward the marketing environment?
A) They view the marketing environment as an uncontrollable element.
B) They design strategies according to environmental forces in the market.
C) They passively accept the marketing environment in its current state.
D) They believe that marketing strategies are bound by the current environment.
E) They develop strategies to change the marketing environment.

Question

Quizplus · Accepted Answer

Companies that take a proactive stance toward the marketing environment actively seek to influence and change the environment to their advantage, rather than just adapting to it.

Which of the Following Is Most Likely True About Companies