Handling customer objections is often the most difficult part of the personal-selling process because it does not offer the salesperson a chance to fully stress the benefits of the product.

Question

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Handling customer objections actually provides an opportunity for the salesperson to understand the customer's concerns, address them directly, and further highlight the benefits of the product, making it an integral part of the sales process.

Handling Customer Objections Is Often the Most Difficult Part of the Personal-Selling