Personal selling is a vital element in B₂B sales because
A) B₂B sales often involve more than one decision maker.
B) B₂B sales are more routine.
C) B₂B buyers are often uneducated about the product.
D) B₂B buyers need to be guided during the negotiation process.
E) B₂B sales take less time to complete.
Correct Answer:
Verified
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