Stores like Cabela's, REI, and Bass Pro Shops that cater to the interests of outdoor enthusiasts' most likely use what type of segmentation strategy?
A) behavioral segmentation
B) geographic segmentation
C) psychographic segmentation
D) socioeconomic segmentation
E) demographic segmentation
Correct Answer:
Verified
Q46: When marketers segment based on psychographics, the
Q47: Considered to be one of the most
Q48: According to the 2010 U.S. Census, which
Q49: Manufacturers who package toilet paper in large
Q50: Behavioral segmentation divides consumers according to
A)customer convenience
Q52: The fact that you see a McDonald's
Q53: Which factor is a demographic segmentation variable?
A)lifestyle
B)population
Q54: Claritin, makers of allergy tablets, expanded its
Q55: Marketers target older Americans because
A)they tend to
Q56: According to the VALS framework, why different
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