Behavioral segmentation divides consumers according to
A) customer convenience and market size.
B) consumers' opinion and interests.
C) the various lifestyles of the consumer.
D) how motivated and how many resources a consumer has.
E) how consumers behave with or act towards products.
Correct Answer:
Verified
Q45: Which is considered to be a behavioral
Q46: When marketers segment based on psychographics, the
Q47: Considered to be one of the most
Q48: According to the 2010 U.S. Census, which
Q49: Manufacturers who package toilet paper in large
Q51: Stores like Cabela's, REI, and Bass Pro
Q52: The fact that you see a McDonald's
Q53: Which factor is a demographic segmentation variable?
A)lifestyle
B)population
Q54: Claritin, makers of allergy tablets, expanded its
Q55: Marketers target older Americans because
A)they tend to
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