Companies want to capture and retain customers that will be not only loyal but also profitable, which often means targeting as many customers as possible with whom to do business.

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Companies aim to capture and retain customers who are both loyal and profitable, but this doesn't necessarily mean targeting as many customers as possible. Instead, they often focus on specific segments of customers who are most likely to be profitable and loyal, rather than spreading resources too thin over a less targeted, potentially less profitable customer base.

Companies Want to Capture and Retain Customers That Will Be