The __________ is defined as the group of prospective buyers toward which a promotion program is directed.

Question

Quizplus · Accepted Answer

The term "target audience" specifically refers to the group of prospective buyers that a promotion program is aimed at. Option A, directed audience, is not a commonly used marketing term. Option B, intended audience, is similar but not as specific to marketing. Option C, promotion audience, is not commonly used and does not accurately describe the intended group. Option D, selling audience, is too broad and does not specifically refer to the group of potential buyers being targeted by the promotion program.

The __________ Is Defined as the Group of Prospective Buyers