The initial purchase of a product by a consumer is referred to as

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The initial purchase of a product by a consumer is commonly referred to as a trial. This is because the consumer is trying out the product for the first time, and may not yet be fully committed to purchasing it again in the future. Option A, product sampling, refers to the distribution of small amounts of a product to potential customers in order to generate interest and encourage future purchases. Option B, first buy, is a term that is not generally used in business or marketing contexts. Options D and E, assessment and examination period, are not commonly used to describe the initial purchase of a product.

The Initial Purchase of a Product by a Consumer Is