To help consumers assess and compare services, marketers try to make them tangible or
A) temporal.
B) consistent with expectations or promises.
C) adaptable.
D) measurable.
E) show the benefits of using the service.

Question

Quizplus · Accepted Answer

Marketers aim to make services tangible by highlighting the benefits of using the service, which helps consumers understand and compare them.

To Help Consumers Assess and Compare Services, Marketers Try to Make