Question 1

A product can be classified as new from all of the following perspectives except which?
A) the organization's
B) existing offerings
C) legal
D) the firm's competitors'
E) the consumer's

Accepted Answer

A product can be classified as new from the perspectives of existing products,the consumers,in legal terms,and the organization.Newness from an organization's competitors' perspective is not a criterion for classifying an offering as new.

Question 2

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?
A) continuous innovation
B) dynamically continuous innovation
C) discontinuous innovation
D) insignificant innovation
E) disruptive innovation

Accepted Answer

The answer of The first LCD (liquid crystal display) flat-panel...

Question 3

Feature bloat is
A) an exaggeration of a product's performance capabilities.
B) the overcharging in price for a minor product enhancement.
C) the requirement of having consumers learn new behaviors with a continuous innovation.
D) an excessive number of product functions that overwhelms consumers with unnecessary complexity.
E) the increase in package size when adding more content or making a product larger (the mega phenomenon).

Accepted Answer

Feature bloat refers to the excessive number of product functions that overwhelms consumers with unnecessary complexity. This can lead to confusion and frustration for consumers, and can ultimately harm the product's performance and user experience.

Question 4

A product that is new in some way but requires no new behaviors to be learned by consumers is a
A) continuous innovation.
B) discontinuous innovation.
C) dynamically continuous innovation.
D) product transformation.
E) concurrent innovation.

Accepted Answer

Continuous innovation is an improvement or update to an existing product that does not require consumers to learn new behaviors. It could be a small improvement or feature that does not drastically change the product.

Question 5

The emphasis of a marketing strategy for a dynamically continuous innovation would include
A) advertising to generate awareness.
B) obtaining widespread distribution.
C) advertising to explain points of difference and benefits.
D) setting a low price.
E) using personal selling.

Accepted Answer

A dynamically continuous innovation is an innovation that requires a moderate amount of learning and behavior change. Thus, to effectively market such an innovation, it is important to advertise to explain points of difference and benefits. This will help consumers understand why the innovation is valuable and how it differs from existing products in the market. In addition, personal selling can also be useful for explaining the benefits of the innovation and addressing any concerns or questions that consumers may have. Generating awareness, obtaining widespread distribution, and setting a low price may all be important elements of a marketing strategy for any type of innovation, but they are not specific to a dynamically continuous innovation.

Question 6

An important way of defining new products is in terms of their effects on consumption. This approach classifies new products according to
A) the price.
B) the extent of media promotion.
C) the degree of potential product cannibalization.
D) the presence of feature bloat.
E) the degree of learning required by the consumer.

Accepted Answer

Defining new products in terms of their effects on consumption involves considering the degree of learning required by the consumer. This refers to the extent to which the new product requires consumers to develop new habits or learn new skills in order to use it effectively. This can impact the adoption and success of the product in the market. The other options (price, media promotion, product cannibalization, and feature bloat) do not directly relate to the effects of the product on consumption.

Question 7

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?
A) continuous innovation
B) dynamically continuous innovation
C) discontinuous innovation
D) insignificant innovation
E) disruptive innovation

Accepted Answer

The answer of Wrigley's new Alert Energy Caffeine Gum "offers...

Question 8

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?
A) continuous innovation
B) discontinuous innovation
C) disruptive innovation
D) dynamically continuous innovation
E) evolutionary innovation

Accepted Answer

Multitouch functions represent a modification to existing technology that requires some adjustment by users but does not fundamentally change the way the technology is used. This makes it an example of a dynamically continuous innovation.

Question 9

Procter & Gamble has a large ________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors), household care (Downy fabric softener and Tide detergent), and Pampers diapers.
A) marketing mix
B) product class
C) product itemization
D) product line
E) product mix

Accepted Answer

All of the different product lines offered by an organization are referred to collectively as the product mix.

Question 10

Research shows that, while feature bloat can increase the capability of a new product and encourage a purchase,
A) consumers are unable to articulate their reasons for purchase, which limits positive word of mouth.
B) few brands take advantage of the opportunity to improve their offerings.
C) there is typically such a large increase in price that few buyers respond.
D) competitors typically respond so quickly that there is little impact on sales.
E) the actual usage experience after purchase results in consumer dissatisfaction, or feature fatigue.

Accepted Answer

While feature bloat may initially encourage a purchase, the actual usage experience can lead to consumer dissatisfaction or feature fatigue. This can lead to negative word of mouth and decreased customer loyalty. Additionally, consumers may have difficulty navigating a product with too many features, leading to frustration and reduced usage. Therefore, it is important for brands to carefully consider the features they offer and ensure they enhance the user experience rather than detract from it.

Question 11

The proliferation of extra capabilities in a product that overwhelms many consumers with mind-boggling complexity is referred to as
A) function exaggeration.
B) product line extension.
C) feature bloat.
D) sensory overload.
E) product differentiation.

Accepted Answer

Feature bloat refers to the addition of too many features to a product, making it complex and overwhelming for consumers.

Question 12

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's
A) product mix.
B) stock keeping units.
C) product category.
D) product class.
E) marketing category.

Accepted Answer

The product mix refers to all the different product lines offered by a company, and Newman's Own produces multiple product lines including popcorn, salsa, pasta sauces, and salad dressings.

Question 13

The emphasis of a marketing strategy for a continuous innovation concentrates on
A) obtaining exclusive distribution.
B) setting a low price.
C) generating awareness.
D) using reminder advertising to reeducate consumers.
E) using personal selling.

Accepted Answer

The emphasis of a marketing strategy for a continuous innovation is to generate awareness. This is because a continuous innovation is an improvement of an existing product, and consumers may not be aware of the changes or improvements. Therefore, the main aim of the marketing strategy should be to create awareness and inform consumers about the new features or benefits of the improved product.

Question 14

At the time of its introduction, which of the following products was the best example of a continuous innovation?
A) home security system
B) disposable lighter
C) microwave oven
D) electric toothbrush
E) video camera

Accepted Answer

A continuous innovation is a product that improves on an existing product by providing better features, convenience, or value to the customer. The disposable lighter, as an improvement over traditional lighters, is an example of a continuous innovation. The other options, such as the home security system or video camera, are more examples of new or disruptive innovations.

Question 15

A product can be classified as new if it ________ from existing products.
A) is functionally different
B) is different in color
C) is different in its packaging
D) is different in price
E) requires a different distribution channel

Accepted Answer

For a product to be classified as new, it needs to be functionally different from existing products. Simply changing the color, packaging, price, or distribution channel does not make the product new, as it still serves the same purpose and meets the same needs as existing products.

Question 16

The relationship between a product line and product mix is
A) product mixes include product lines.
B) product lines include product mixes.
C) product lines refer to consumer products; product mixes refer to business products.
D) product mixes refer to consumer products; product lines refer to industrial products.
E) there is no significant difference other than minor product variations of color, size, or form.

Accepted Answer

A product line is a group of related products under a single brand offered by a company, while a product mix refers to the combination of all different types of products that a company produces or offers for sale. Therefore, a product line is a subset of a company's overall product mix.

Question 17

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of
A) a continuous innovation.
B) a discontinuous innovation.
C) an evolutionary innovation.
D) a disruptive innovation.
E) a dynamically continuous innovation.

Accepted Answer

Prego Pasta Bake Sauce represents a dynamically continuous innovation because it modifies an existing product (pasta sauce) to create a new way of using it (with uncooked pasta), without requiring consumers to change their behavior drastically.

Question 18

A product that disrupts consumers' normal routine but does not require totally new learning is a
A) continuous innovation.
B) dynamically continuous innovation.
C) discontinuous innovation.
D) progressive innovation.
E) disruptive innovation.

Accepted Answer

A dynamically continuous innovation disrupts consumers' normal routine but still allows them to use their prior knowledge and skills. It requires some new learning or adjustment but is not completely unfamiliar to the user. Examples of dynamically continuous innovations include digital cameras, e-readers, and smartwatches.

Question 19

The addition of Clorox II bleach to Tide laundry detergents is an example of a
A) discontinuous innovation.
B) bundled innovation.
C) dynamically continuous innovation.
D) disruptive innovation.
E) continuous innovation.

Accepted Answer

The answer of The addition of Clorox II bleach to...

Question 20

At the time of its introduction, which of the following products was the best example of a continuous innovation?
A) the first Apple iPhone
B) Atari, the first video game system
C) Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology
D) Dragon Naturally Speaking voice-recognition software
E) Naturalpoint Trakir, which replaces the computer mouse by tracking head movements

Accepted Answer

Continuous innovation refers to a slight modification of an existing product rather than a completely new product. Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology represents a minor improvement to an existing product line, fitting the definition of continuous innovation.

Quiz 9: Developing New Products and Services

A product can be classified as new from all of the following perspectives except which?

The first LCD (liquid crystal display) flat-panel HD (high-definition) TV is an example of which type of innovation?

Feature bloat is

A product that is new in some way but requires no new behaviors to be learned by consumers is a

The emphasis of a marketing strategy for a dynamically continuous innovation would include

An important way of defining new products is in terms of their effects on consumption. This approach classifies new products according to

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?

Procter & Gamble has a large ________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) , household care (Downy fabric softener and Tide detergent) , and Pampers diapers.

Research shows that, while feature bloat can increase the capability of a new product and encourage a purchase,

The proliferation of extra capabilities in a product that overwhelms many consumers with mind-boggling complexity is referred to as

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

The emphasis of a marketing strategy for a continuous innovation concentrates on

At the time of its introduction, which of the following products was the best example of a continuous innovation?

A product can be classified as new if it ________ from existing products.

The relationship between a product line and product mix is

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of

A product that disrupts consumers' normal routine but does not require totally new learning is a

The addition of Clorox II bleach to Tide laundry detergents is an example of a

At the time of its introduction, which of the following products was the best example of a continuous innovation?