Question 1

With respect to price and availability, which of the following consumer product types would usually be very expensive and available in just a few locations?

Accepted Answer

Specialty products are typically very expensive and available in limited locations due to their unique characteristics and brand loyalty.

Question 2

Figure 9-1
-According to Figure 9-1 above, column C would represent which type of product?

Accepted Answer

Convenience products are typically low-cost, frequently purchased items that require minimal effort from consumers, which is often represented in column C in product categorization.

Question 3

Unsought products are

Accepted Answer

Unsought products are products that consumers may not know about or may not initially want. They may require more marketing efforts to raise awareness and generate interest. Examples of unsought products include funeral services, insurance, and medical supplies.

Question 4

A newly invented apple peeling and coring machine for the consumer market would be considered

Accepted Answer

The answer of A newly invented apple peeling and coring...

Question 5

Figure 9-1
-According to Figure 9-1 above, column B would represent which type of product?

Accepted Answer

The answer of  Figure 9-1
-According to Figure 9-1 above,...

Question 6

Very infrequent purchases and limited distribution are characteristics of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is referred to as

Accepted Answer

Unsought products are those that consumers do not think of buying or do not know about, requiring significant marketing efforts to create awareness and interest.

Question 7

Figure 9-1
-According to Figure 9-1 above, column A would represent which type of product?

Accepted Answer

Specialty products are those that are unique and for which consumers are willing to make a special effort to buy. Column A represents specialty products because it shows products that are not easily found and that consumers are willing to travel to buy.

Question 8

Which of the following is most likely to be an example of an unsought product?

Accepted Answer

Unsought products are those that consumers do not think about frequently or may not even know about. Roget's thesaurus is an example of an unsought product because it is not a product that consumers typically seek out or purchase regularly.

Question 9

In terms of promotion, which of the following consumer product types stresses status and brand uniqueness?

Accepted Answer

Specialty products are characterized by their uniqueness, high quality, and exclusivity. They are often associated with high levels of emotional involvement and heavily promoted to maintain their status and brand uniqueness. Examples of specialty products include luxury cars, high-end watches, and designer clothing.

Question 10

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Accepted Answer

Specialty products are products that consumers are very brand loyal and will not accept substitutes for. Examples include luxury cars, designer clothing, and high-end electronics.

Question 11

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each. They are only available in your area in a Waterford shop 40 miles from campus. Into which classification of consumer products would the Waterford crystal serving bowls fall?

Accepted Answer

Specialty products are high-end products that are not readily available and require extensive searching. In this case, the Waterford crystal serving bowls are expensive and only available in a Waterford shop, which makes them a perfect example of a specialty product.

Question 12

Burberry makes fine raincoats, clothing, and other items, many that feature the company's distinctive plaid. Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling which classification of consumer product?

Accepted Answer

The answer of Burberry makes fine raincoats, clothing, and other...

Question 13

Considering the classification of consumer products, which of the following products will have the most limited distribution?

Accepted Answer

Marchesa wedding gowns are considered specialty products, which have limited distribution channels and are typically only available through specific retailers or boutiques. Secret antiperspirant, Fuji disposable camera, BP gasoline, and Sony HDTV are all convenience products and are widely available through multiple distribution channels.

Question 14

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Accepted Answer

Since unsought products are products that consumers do not actively seek out, generating awareness is key in promoting these products. This can be done through advertising and other marketing efforts that create interest and educate consumers about the benefits of the product. Other strategies such as offering sales promotions or stressing price and availability may not be as effective for unsought products.

Question 15

Vivienne, a college student with limited financial resources, was considering the purchase of a new laptop. She visited several office supply and consumer electronics stores, searching for the lowest price on a reliable new laptop. She devoted a great deal of time and energy to getting the best value for her money. For Vivienne, a laptop was

Accepted Answer

Vivienne's behavior of visiting multiple stores and putting in time and effort to find the best value for her money indicates that a laptop is a shopping product for her, which requires comparison shopping and careful consideration before purchase.

Question 16

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years. For these people, dental services would most likely be classified as

Accepted Answer

Dental services are considered unsought products because they are not typically actively sought out by consumers on a regular basis. Rather, they are often only sought out when a problem arises, such as tooth pain or a dental emergency.

Question 17

Which type of consumer product is often very expensive, purchased infrequently, and takes an extensive amount of time to make the purchase decision?

Accepted Answer

A specialty product is often very expensive, purchased infrequently, and takes an extensive amount of time to make the purchase decision. Examples include luxury cars, high-end watches, and customized furniture.

Question 18

Figure 9-1
-According to Figure 9-1 above, column D would represent which type of product?

Accepted Answer

The answer of  Figure 9-1
-According to Figure 9-1 above,...

Question 19

Which of the following is most likely to be an example of an unsought product?

Accepted Answer

An unsought product is a product that a consumer either does not know about or does not actively seek to purchase. Burial insurance is not a product that most consumers actively seek out or want to think about purchasing, making it the most likely example of an unsought product among the options given.

Question 20

Distribution is very limited and brand status is stressed in marketing which of the following consumer product types?

Accepted Answer

Specialty products are characterized by limited distribution and a strong emphasis on brand status in marketing.

Quiz 9: Developing New Products and Services

With respect to price and availability, which of the following consumer product types would usually be very expensive and available in just a few locations?

Figure 9-1 -According to Figure 9-1 above, column C would represent which type of product?

Unsought products are

A newly invented apple peeling and coring machine for the consumer market would be considered

Figure 9-1 -According to Figure 9-1 above, column B would represent which type of product?

Very infrequent purchases and limited distribution are characteristics of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is referred to as

Figure 9-1 -According to Figure 9-1 above, column A would represent which type of product?

Which of the following is most likely to be an example of an unsought product?

In terms of promotion, which of the following consumer product types stresses status and brand uniqueness?

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Considering the classification of consumer products, which of the following products will have the most limited distribution?

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years. For these people, dental services would most likely be classified as

Which type of consumer product is often very expensive, purchased infrequently, and takes an extensive amount of time to make the purchase decision?

Figure 9-1 -According to Figure 9-1 above, column D would represent which type of product?

Which of the following is most likely to be an example of an unsought product?

Distribution is very limited and brand status is stressed in marketing which of the following consumer product types?