At which stage of the organizational buying decision process would purchasing and engineering personnel visit potential suppliers to assess their facilities, production capability, and quality control?
A) problem recognition
B) information search
C) purchase decision
D) post-purchase behavior
E) alternative evaluation

Question

Quizplus · Accepted Answer

During the alternative evaluation stage, organizations assess potential suppliers by visiting their facilities to evaluate their production capabilities and quality control measures.

At Which Stage of the Organizational Buying Decision Process Would