Comparing the stages in a consumer and organizational purchase decision process reveals key differences. In organizations, ________ becomes more important for deadlines and quality control, since a long-term relationship is anticipated.
A) choice variety
B) supplier audit
C) purchase decision
D) supplier capability
E) performance review

Question

Quizplus · Accepted Answer

Supplier capability becomes more important in organizational purchase decisions because organizations anticipate long-term relationships and need to ensure that suppliers can meet deadlines and maintain quality control.

Comparing the Stages in a Consumer and Organizational Purchase Decision