The personal, social, and economic significance of the purchase to the consumer, which is known as the level of ________, may cause him or her to skip or minimize one or more stages in the purchase decision process.
A) aspiration
B) cognitive dissonance
C) motivation
D) situational influences
E) involvement

Question

Quizplus · Accepted Answer

Involvement refers to the level of interest and personal significance a consumer perceives in a purchase decision, which can affect how thoroughly they go through the decision-making process.

The Personal, Social, and Economic Significance of the Purchase to the Consumer