You commute a long distance to get to work every day, and the cost of gasoline is putting a strain on your personal finances. You realize that you need to look at buying a new car that gets better gas mileage, or that doesn't run on gasoline at all. In terms of the traditional consumer buying decision process, you are currently in the ___________ stage, and you are about to enter the ___________ stage.
A) problem recognition; purchase
B) evaluation of alternatives; information search
C) evaluation of alternatives; purchase
D) problem recognition; information search
E) information search; purchase

Question

Quizplus · Accepted Answer

The situation described in the scenario involves recognizing a problem or need (high gas costs) which falls under the problem recognition stage of the consumer buying decision process. The next logical step would be to search for information on alternative options, such as cars with better gas mileage or alternative fuel sources, which places the individual in the information search stage.

You Commute a Long Distance to Get to Work Every