Chelsea is looking for new sneakers but cannot find her favorite brand. She then notices another brand of shoes that she has never purchased and has no experience with. She remembers she heard the name of the brand in a commercial yesterday. Because she remembers the name from the commercial, Chelsea is more likely to ascribe value to that pair of sneakers.

Question

Quizplus · Accepted Answer

The familiarity effect suggests that people are more likely to prefer and ascribe value to things that they have encountered before. In this case, Chelsea remembers the brand name from a recent commercial, which increases the likelihood that she will consider purchasing those sneakers.

Chelsea Is Looking for New Sneakers but Cannot Find Her