Tim is a marketing research consultant and specializes in qualitative research. He's a member of the Qualitative Research Association and enjoys attending regional and national meetings where he can meet other consultants and participate in workshops to improve his skills. Tim always finds one to two new books to purchase from the trade show and truly enjoys the chance to expand his knowledge base through these learning opportunities. He knows that this new knowledge will improve his capabilities to deliver the type of consultation his clients might desire and will enable him to effectively compete for work. Tim's attendance at these national meetings and his book purchases are motivated by his need of ________ , one of Maslow's hierarchy of needs.
A) self-actualization
B) physiological
C) social
D) esteem

Question

Quizplus · Accepted Answer

Tim's attendance at these meetings and workshops, as well as his desire to expand his knowledge base, suggests that he is motivated by the need for self-actualization, which is the highest level of Maslow's hierarchy of needs. Self-actualization refers to the desire to reach one's full potential, achieve personal growth and development, and find fulfillment in one's work and life. Tim's attendance at these events and his pursuit of new knowledge align with this need.

Tim Is a Marketing Research Consultant and Specializes in Qualitative