You are working with a sales management consultant on ways to improve your company's sales performance. Your company sells high-end consumer products. You and the consultant agree your promotional activities need to include more direct interaction with your customers. Based on this information, which of the elements of promotion should you emphasize more?

Question

Quizplus · Accepted Answer

Personal selling involves direct interaction with customers and is the most suitable element of promotion for improving sales performance through direct customer interaction. Advertising, sales promotions, public relations, and discounting do not necessarily involve direct interaction with customers in the same way.

You Are Working with a Sales Management Consultant on Ways