If Domino's uses digital media along with more traditional newspaper ads to create a more synchronized and consistent message for customers, it is most likely engaging in

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The use of both digital media and traditional newspaper ads to create a consistent message for customers is an example of integrated marketing communications, which refers to the coordination and integration of all marketing communication tools and tactics to create a consistent brand image and message. Personal selling, communication feedback, and public communications management are all specific aspects of the promotion mix, which is one component of the overall marketing mix.

If Domino's Uses Digital Media Along with More Traditional Newspaper