Old Spice created a series of online videos on YouTube through its "The Man Your Man Could Smell Like" campaign in which the main character responded to viewer questions. These entertaining videos were shared by thousands of people, spreading the message created by Old Spice. This is an example of

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The Old Spice campaign utilized the power of social media and video to create entertaining content that viewers wanted to share with their network, resulting in the viral spread of the brand's message. This is a great example of viral marketing.

Old Spice Created a Series of Online Videos on YouTube