Before the release of the newest iPhone by Apple Inc., an Apple juice brand used an actor dressed up like an apple to hold a sign encouraging those waiting in line to try its juice. The brand thought this would be a creative event that would spark an interest in Apple iPhone fans as they stood waiting in line with little else to do. This is an example of

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This event is an example of buzz marketing, which aims to generate excitement and buzz around a product or brand by creating a unique and memorable experience that gets people talking. The use of the actor dressed as an apple is a creative and attention-grabbing way to promote the brand's juice and generate interest among the target audience.

Before the Release of the Newest IPhone by Apple Inc