A mattress company has started an advertising campaign designed to get customers to replace their old mattresses every eight years. This type of promotion is designed to

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The advertising campaign is designed to stimulate primary demand, which is the demand for a new product category, in this case, for customers to replace their old mattresses every eight years. This type of promotion is not focused on encouraging product trial, retaining loyal customers, building selective demand, or facilitating reseller support.

A Mattress Company Has Started an Advertising Campaign Designed to Get